Alpine wardrobe
One garment across seasons, settings and styling.
Fashion imagery · Product continuity · Location design
ALONA GERSHKOVICH · CREATIVE DIRECTION & AI PRODUCTION
Images with intent.
Stories in motion.
Fashion, products and visual stories.
From the first idea to the final frame.
FASHION / EDITORIALArt direction. Character. Atmosphere.
Selected work.
FASHION / PRODUCT / EDITORIALA study in chemistry
A fashion story built around two consistent characters.
Character direction · Editorial portraits · Series development
Everyday, considered
Product texture, styled details and gifting concepts.
Product imagery · Material realism · Styling
Styled for the product
From clean product detail to everyday context.
Marketplace imagery · Lifestyle scenes · Outfit styling
From reference to scene
The original product and the visual built around it.
Art direction · Reference interpretation · Composition
Independent concept studies. Reference photos are shown as inputs, not as original photography by Alona Visual Studio.
A product. A person. A moment.
Product references brought into motion on white.
Product-to-model · AI motion · Short-form content
Eyewear
Leather goods
Jewelry
Watches
Technology
Swimwear
Footwear
Independent product visualization studies.
Fashion & character
Styling, light and character-led imagery.
AI image creation · Visual direction
Product, reimagined
A product reference, a new setting.
Product visualization · Composition · Lighting
Independent concept studies. Brand references are shown for context; these are not commissioned campaigns.
From flat lay to fashion
One outfit, carried into a visual story.
Scene development · Styling · Image-to-video
Made to move.
SELECTED SHORT FILMSReal Is in the Details
BEAUTY / TEXTURESkin, light and close-up detail in a beauty film.
Red Shoes
FASHION FILMProduct storytelling, changing locations and a cinematic rhythm.
Move Different
FASHION FILMFashion in motion. Art direction, shot selection and editing.
Gravity Is Optional
FASHION FILMA movement-led concept, developed into a short visual story.
The Look Comes to Life
IMAGE TO VIDEOThe flat-lay story continues in motion.
Self-initiated portfolio projects · AI-assisted visual production
BEHIND THE WORK
Alona Gershkovich.
I create images and short films with AI, with a focus on fashion, products and visual storytelling.
My work brings together concept development, visual direction, image creation and editing — shaping a clear idea into a finished visual.
Creative directionFashion & product imageryShort films & social content